Sweet Baby Cheeses DFW

Sweet Baby Cheeses DFW is the newest, cheesiest food truck in town...literally. Everything on their menu is made with cheese! Food trucks are becoming ever more popular in the Dallas metroplex area. Sweet Baby Cheeses noticed this trend, and they also noticed how few trucks seemed to have outstanding brand design, that’s why they came to us. Their goal was to be one of the most iconic foot truck presences in the DFW area. They felt like the combination of their original menu idea with a great brand identity system would gain traction with the public.

scope //

 

Logo Design

PRINT COLLATERAL

SOCIAL MEDIA ASSETS

Custom Typography

With a name like Sweet Baby Cheeses, the design had to be whimsical. It had to match the charm and personality of the team. Our research showed that most food trucks around town did not use color as an identifier. We wanted to take advantage of a distinct color palette and put it on everything client-facing. It should be memorable and speak to what kind of experience they have from Sweet Baby Cheeses.

The brand system is built for versatility. Each aspect is carefully crafted to communicate various parts of the identity to potential customers. From the cheese icon, to the Texas badge, to the wordmark, everything has a purpose. The Sweet Baby Cheeses team was a true partner throughout this process. They haven't launched yet, but we hope to see them hit the streets sometime soon! Their trust in us really allowed us to push the limits for what a food truck identity could be.

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© 2017 Full Swing Studio, LLC

Full Swing Logo | Brand Identity Design

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scope  //  Logo Design  |  PRINT COLLATERAL  |  SOCIAL MEDIA ASSETS  |  CUSTOM TYPOGRAPHY

Full Swing Logo | Brand Identity Design